The Super Bowl of Streaming

As you know, I’m bullish on music livestreams and a big believer in the growth potential of that sector of the industry. Livestreaming has evolved over the past two years, from an afterthought to a key component of every artist’s live performance strategy. What served as a lifeline when in-person events were canceled is now attracting artists and labels, big and small, to connect with fans and drive new revenue.

I love how livestreams break down the fourth wall and open up experiential possibilities with VR and the Metaverse. They build meaningful relationships between fans and artists, and lead to more sales of physical tickets and online purchases.

This Friday, as part of the Digital Entertainment World’s Online conference, I’m discussing all of this: the importance of music live streaming; the intersection of hybrid, virtual, and in-person concerts, launch parties, and events; the Metaverse; and the business models that are driving the future of how they all connect.

You can attend here, but message me if you want a ticket. “Our Future Of Livestreaming” talk is at 2pm ET.

This weekend’s Super Bowl is actually the biggest livestream stage in the world, with the L.A. Rams playing at their home field, the brand new SoFi Stadium. SoFi won the Pollstar Award for new venue of the year, so you know they’re happy with their…