Space Jammin’

It’s exciting to see our generation’s greatest living entrepreneurs racing into space. This past weekend, Virgin CEO, Richard Brandon, became the first billionaire founder of a space company to go to space on his own spacecraft when he launched the VSS Unity at three times the speed of sound. Elon Musk, whose Space X program holds the NASA contract and is working feverishly on their launch plans, was on hand, too. Jeff Bezos, who plans on heading up the 20th of July as part of his Blue Origin brand, wished Branson the best of luck.

The camaraderie and competition between these three is helping to form a movement. They’re making the impossible seem possible and there will be a lot of opportunities for culture to be infused into these monumental moments.

I loved that Virgin, true to its roots, took the opportunity to premiere some new music. Khalid debuted his single, “New Normal,” at the Virgin Galactic Space Flight launch site for a small crowd during the Unity 22’s landing in the New Mexico desert (Spaceport America). Khalid was introduced by Stephen Colbert, who served as the MC for the Unity 22 livestream. You can watch the performance here.

I’m thrilled to see brand marketers getting excited about this…er…space. Two weeks ago, Dr. Pepper teamed up with the social video app, Triller, to bring 20 influencers on a zero-gravity flight. The effort is in support of Dr…