Social Media Warfare

NUE Agency
3 min readMar 2, 2022

What’s happening in the world is very disturbing.

It’s horrific to think we’ve gone from a pandemic to the most devastating European ground war since WWII.

Ukraine has shown tremendous resolve in the early days of the invasion, and world powers have stepped up. This is now a global war that will be determined not only by militaries, but by economics, the Internet, and the power grid.

It feels like a shot to the heart. Like the characters in A Fiddler On The Roof, my ancestors are from Ukraine. They left during the Russian pogroms. We can’t help but view this conflict through a historical lens.

It’s not a new fight, but it’s being fought in new ways. Social media has been both revealing and misleading, while traditional news coverage struggles to find balance between responsible journalism and hysterics. Talking heads pontificate and build hype, but hard facts are harder to come by.

Don’t get me wrong: I’m grateful for social media and outlets like the New York Times putting their people on the front lines. It’s wonderful to see people around the world unifying for humanity, despite the glaring difference in response to similar tragedies in the Middle East.

But the interconnectivity of social media, global economics, and cyber warfare is giving me major pause. I’m thinking deeply…

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NUE Agency
NUE Agency

Written by NUE Agency

A CREATIVE MUSIC AGENCY FOR A NEW ERA.

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